Paid searches, social ads and display ads are great ways to attract visitors, build your brand and get your website to the people. Adjust your paid strategies to match your goals - do you want more traffic or increased conversions?
If you hope that the traffic to your site will bring in higher sales, you'll need to target commercial keywords as part of a paid search strategy. Competition for these search terms can be fierce (and costly), but the payoff can be well worth it.
2. Social media
One of the best ways to increase traffic to travel websites is to use social media channels to promote content. Twitter is ideal for short, flexible (and engaging) links, while Google+ ads can help your site show up in personalized search results and seem particularly effective in marketing. B2B. If you are a B2C product company, you can find great attraction with social media sites like Pinterest and Instagram. And it is impossible not to mention the largest social network on the planet Facebook with the huge customer visits every minute that passes.
3. Write catchy, unique titles
The title is one of the most important parts of the content. Without an interesting title, even the most comprehensive blog post will not be read. Master the art of writing headlines. For example, writers at BuzzFeed and Upworthy often write up twenty different headlines before finally settling on the most traffic, so think carefully about your title before you hit out. copy.
4. Pay attention to SEO on the page
Optimizing your content for search engines is always worth it. Optimizing for on-page SEO doesn't need to take a long time and it can help increase your organic traffic.
5. Post content to LinkedIn
LinkedIn is one of the most visited and interactive social networks today
LinkedIn has more benefits than a means of finding jobs. The world's largest professional social network is currently a valuable publishing platform, meaning you should post content to LinkedIn on a regular basis. Doing so can increase traffic to your site, as well as increase your industry profile - especially if you have a moderate to large number of followers.
6. Internal linking
When creating and publishing content, keep an eye out for opportunities for internal links. This not only helps SEO, but also provides a better, more useful experience for users - the foundation of increasing traffic to your site.
7. Don't overlook Email Marketing
Many businesses focus on attracting new customers through content marketing without forgetting more traditional methods. Email marketing is a powerful tool and can lead to significantly increased traffic. Just be careful not to "disturb" people with relentless emails about every update in your business.
8. Website tourism must be designed to be compatible
The day when the Internet browser was done exclusively on desktop computers is long gone. Today more people than ever are using mobile devices to access the web. Ensure that your website is accessible and viewable comfortably on all devices, including smartphones with small screen sizes.
9. Make sure the website is fast
If the travel website takes too long to load, the exit rate will be very high. Check the image size, file size and other factors on the page to optimize page loading speed.
10. Check your analytics data
Google Analytics is an invaluable source of data about every aspect of travel websites, from the most popular sites to the demographics of visitors. Closely monitor Analytics data and use this information to identify content and advertising strategies. From there, improving the content will contribute to increasing the amount of traffic for travel websites.
Above all, in order to increase traffic for travel websites, your website needs to be designed with a professional interface and attractive content to stimulate viewers. VietISO - a unit with many years of experience in designing a modern travel website will help you create a website capable of attracting customers. Contact us today to receive a quote for travel website design and get the most specific advice related to the website.
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